Search Engine Optimization

Center Point Media’s Search Engine Optimization services will increase natural search traffic to your website.

• We’ll help you to build your business online
• We’ll remain 100% transparent
• We’ll explain everything we do in plain english

Based in Richmond Hill, Ontario, our  Search Engine Optimization services are used by companies throughout Canada and the United States. We use proven effective SEO techniques designed to improve the organic search engine positions for our clients websites.

At Center Point Media, we take a comprehensive approach to search engine optimization. Our extensive website analysis will ensure your website meets all the right criteria needed to improve traffic for targeted keywords that will convert into business.

What is Search Engine Optimization?

Search Engine Optimization, also known as SEO is considered by many to be the most important things you need to consider when looking to improve or increase traffic to your website. Many small businesses spend weeks or even months developing their website, but if your visitors can’t find your website in the search results, it doesn’t matter how good your product or service.

Professional Search Engine Optimization helps to improve your websites visibility in the natural organic search engine results and social media channels. SEO is no longer simply about adding meta tags or H1 tags to your page, buying a few links or submitting your site to a bunch of web directories to rank on the first page of Google or Yahoo.

Over the last five years, as search engine algorithms have become more complex, Search Engine Optimization has grown to become more complicated and involve more functions, like On-Page Optimization, Keyword Analysis and Social Media Marketing

Here is what Center Point Media can offer:

Center Point Media will work with you to develop a search engine optimization solution that will boost website traffic, increase visibility, lower customer acquisition costs and improve ROI based on your individual goals and needs.

We can help handle many aspects of your SEO campaign, including:

On-Site Search Engine Optimization

The first step to any search engine optimization campaign is to review your site to make sure that it is optimized for the search engines.  This includes making sure you are targeting the correct keywords, and that your Title and META tags are both descriptive and unique on each page of your site.

We review your content to ensure your targeted keywords maintain acceptable ratios, header tags are being used correctly and your internal linking structure.. Our on-site optimization helps to ensure that our SEO strategy will produce top results for your company. After conducting our initial review and research for your site, we will provide you with our recommendations on navigation, copy, META tags and internal linking structure.

Competitive Keyword  Research

We will research your competition so we can find out what keywords they are targeting and what will work for you. We will put together a report  that will answer the following questions:

• Is it worth trying to compete in this niche?
• How difficult will it be to rank for specific key phrases
• Are there less competitive keywords that will drive substantial traffic?
• Will the long-term be worth the effort?
• Will I be able to out rank my competitors in the search results?
• How long will it take to improve my search engine position?

We will also analyze your competition to determine:

• SEO techniques and designs
• who’s linking to your competition from which blogs, portals, and web articles
• what keywords they are using and what are their positions in Search Engines

Keyword Analysis

In order to understand your websites current reach, we will analyze your website’s rank in the major search engine results and conduct keyword research.

Based on our research on your niche, competitors, and offerings, we will compile a list of relevant broad and long tail keywords that are likely to generate the most traffic to your website.

Meta Tag & Content Optimization

Located in the code at the top of every web page, Meta Tags provide essential information about your website to major search engines. We will optimize your Meta Tags and web page content to include high-performing keywords, to improve your search engine rank and visibility.

Link Building

Link building is extremely important to achieving higher positions in the search engine results. Based on targeted keywords and competitive analysis, we will create a plan that will increase your websites visibility in Google, Yahoo and MSN searches.

Certain search engine algorithms take into account the number of external websites that provide relevant links to your website. We will build partnerships and conduct link exchanges with relevant websites in order to increase the number of quality links to your site.

Social Media Optimization

Traffic generation using various social media channels like Digg , StumbleUpon, Twitter and Facebook

Analytics Code and Reporting

Analytics tracking provides you with important information about visitor activity such as how they arrived at your site, how they navigated through your site. This may include tracking which links visitors are using to find your website, and much more. We will program the code, report and help analyze the data to optimize your search engine ranking.

We invite you to learn more about our search engine optimization services by contacting us with any questions or concerns you may have. If you are ready to launch your SEO campaign and would like to receive a quote, please do not hesitate to contact us